Why would a man run a company serving women?

Above is an unspoken question that many women have, upon meeting me during workshops, so allow me to explain.

Since 1992, I've been working as a Feature Editor interviewing and writing about young, talented Asian women for a community newspaper called Asian Leader. The women I've interviewed come from Japan, China, Korea, Vietnam, the Philippines, Singapore, India, etc.

I've interviewed and written about nearly 50 such talented and beautiful women. Anupama is an example of the kind of exceptional women that I select to be profiled in the newspaper (www.anupama.ca).

Over time, I began to develop a heightened sensitivity to women's talent and leadership. In 2005, I wanted to create an organization that would promote talented women, but I did not have a good name for it.

Then, in 2006, my sister Zoonie came up with the name Talentelle, and that's how Talentelle, the company, was born. On February 14, 2006.

I'm deeply committed to helping women not because I'm a feminist, although I would certainly support any women's organization that needed my skills and services.

I want to help women because I know that most women eventually become mothers, and that the mother is usually the parent who is in charge of the education of children.

Therefore, by transferring my strategic knowledge to women, I stand a greater chance of making an impact in the world, through better educated children.

This is why my business philosophy is not to target what many gurus call "the women's market." I view women not as consumers that I want to exploit and make money from. I'm an extremely creative entrepreneur, I can make money in many ways.

Rather, I view women as "educational partners." To the extent that I succeed as a good teacher, consultant and coach, then I hope that women can share the knowledge with other women, men, and of course their own children.

My role at Talentelle is really to simplify instruction so as to maximize economic empowerment. In other words, my task is to develop simple, practical yet strategic workshops and books so that women can empower themselves. Ultimately, I want women to win in their career or business.